Over het bedrijf
Urban Decay, renowned for its unapologetically colorful and expressive makeup line, prides itself on being 100% cruelty-free. Their products, considered a holy grail for enthusiasts seeking high-pigmented, long-lasting color, prioritize reinvention over perfection. Rejecting conventional beauty standards, Urban Decay encourages individuals to embrace fearlessness and find inspiration in the unexpected. Empowering their community to unleash creativity in surprising ways, Urban Decay invites everyone to erase preconceptions about makeup and break conventional rules. With the urban landscape as a guide and the face as a canvas, discovering beauty becomes an effortlessly rebellious journey with Urban Decay.
Key Details:
- Location: The company is headquartered in Newport Beach, United States.
- Founders: Urban Decay was founded by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward.
- Foundation Date: The company was established in the year 1996.